These reports are useful for monitoring progress, identifying patterns, and improving conversion rates.
Enquiry Performance Report
This report provides a weekly or monthly breakdown of enquiries.
How It Works:
Start by selecting a date range.
The graph displays total enquiries, broken down by status.
Helps track performance over time and identify trends.
Enquiry Performance Statuses:
Won – The child is enrolled.
Lost – The enquiry status is marked as Lost.
Open – Any other custom or built-in status.
📍 On the group dashboard, this report looks similar but allows filtering by all sites or a specific site.
Enquiry Conversion Rate
This report divides enquiries by their current stage.
How It Works:
Filter by the date of the enquiry at the top of the report.
View a breakdown of open, won, and lost enquiries originating from the selected date range.
Enquiry Conversion Rate Statuses:
Won – The child is enrolled.
Lost – The enquiry status is marked as Lost.
Open – Any other custom or built-in status.
📍 On the group platform, this report looks similar but summarises data across all sites. To view nursery-level data, click on the site name.
Staff Viewing Performance
This report helps you monitor the performance of staff members conducting viewings.
How It Works:
Displays successful and lost viewings as both a number and percentage.
Staff members are listed by most viewings attended by default.
📍 On the group platform, this report includes an extra column for the site name and a filter to view data by specific sites or all sites.
Staff Viewing Performance FAQ:
One staff member has conducted multiple viewings for a single enquiry. How does this affect the data?
✅ Blossom counts both viewings and marks them as leading to enrolment, even if they are for the same contact.